Alexandria came to us with a clear intention: to create a brand that honored her values of authenticity, holistic healing, and natural beauty, while building a product-based business rooted in education and integrity. She wanted more than a pretty logo or standard online store. She envisioned a visual identity that felt pure, grounded, and refined, paired with a website that flowed effortlessly from discovery to purchase. Together, we designed a minimal yet expressive logo that captures the essence of her brand. The lowercase, slender letterforms offer a sense of ease and effortlessness, while custom details in the “a” and “d” bring a handcrafted, distinctive touch, striking a balance between simplicity and artistry. Every element was thoughtfully considered to reflect Naked Oath’s philosophy: that beauty lies in authenticity, not perfection. On the digital front, we brought this energy into a serene e-commerce experience, where thoughtful design meets functionality. The result is a calm, intuitive site that mirrors the brand’s holistic ethos, offering customers a seamless journey from learning to buying—building trust, nurturing connection, and converting with ease, all while staying true to the heart of the brand.